This is a fantastic document!
On
https://mg-1.uk/#mac_docs, I have scans of some early Macintosh sales and marketing materials. It is interesting to compare these with the Lisa binder: they are from a transitional time when Apple was still highlighting the Mac's "Lisa Technology". There's a bit in there where they advise the salesperson on how to help a customer navigate the choice between Lisa, Mac, Apple 3, and (maybe, IIRC) Apple 2.
Really interesting to read on PDF pages 86-87 about the intended user experience for AppleNet: basically, it aims to be the same as the postal mail or interoffice mail, at least at first. (File servers seem like they're coming later per the AppleNet Q&A.) Alex mentioned finding some vestiges of this interoffice mail system in the VCF talk, though it seemed mainly to cause the desktop to malfunction!
I might ask Charles Eicher if he would mind me mirroring this PDF on my website; it would be nice to have it there alongside the Mac docs.