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General Category => Files => Topic started by: rayarachelian on December 24, 2020, 08:07:37 PM

Title: Lisa Competition, and Mac Office (and Jazz) Marketing Slides
Post by: rayarachelian on December 24, 2020, 08:07:37 PM
Hi and Happy Holidays.
Here are some Lisa and Mac slides. These are from actual physical slides, the kind used in a projector, they were meant for Apple sales folks to use.
Enjoy (or not)
* https://lisaem.sunder.net/mac-jazz-slides.pdf
* https://lisaem.sunder.net/lisa-competition-slides.pdf
Title: Re: Lisa Competition, and Mac Office (and Jazz) Marketing Slides
Post by: stepleton on December 25, 2020, 06:54:51 AM
I don't think I shared it on here, maybe because I thought it was too Mac-focused, but this reminds me of some handouts from a Macintosh sales training course in the UK that I scanned a few months ago. I've got them linked at the bottom of http://mg-1.uk:31132/ (http://mg-1.uk:31132/), along with some other early Mac programming docs that I forgot to share back then.

I posted some highlights from the handouts in a Twitter thread (https://twitter.com/tstepleton/status/1310249139427594243). You can get a good sense of the awkwardness around Lisa/Mac from a sales perspective: for example, how Apple keeps using the word "lengthy" to describe jobs best suited to Lisa (presumably a consequence of the Mac's limited RAM). My favourite though has to be this from the handwritten notes of the person who was taking the course:

Quote
1. Lisa Technology -- Power, sophistication, simplicity
  (Jargon)
Title: Re: Lisa Competition, and Mac Office (and Jazz) Marketing Slides
Post by: rayarachelian on December 25, 2020, 03:21:43 PM
Quote from: stepleton on December 25, 2020, 06:54:51 AM
I don't think I shared it on here, maybe because I thought it was too Mac-focused, but this reminds me of some handouts from a Macintosh sales training course in the UK that I scanned a few months ago. I've got them linked at the bottom of http://mg-1.uk:31132/ (http://mg-1.uk:31132/), along with some other early Mac programming docs that I forgot to share back then.

Nice! Thanks!