It doesn't appear that your drive is making it through the self-test that occurs right after the brake releases. The heads seem to move once and then give up. You should be seeing a bit more movement, and the heads should be slowly sweeping the entire surface of the disk as they perform a seek test.
I'd suggest hooking the drive up to either NeoWidEx or your ESProFile (with the switch on the ESProFile PCB flipped to the DIAG position) next. If you choose ESProFile, just connect to the board over serial at 115200 baud to access the diagnostic interface.
Then maybe try to read the status of the Widget controller and let us know exactly what it says. On ESProFile, it's the Get Controller Status command under the Widget-Specific Commands submenu, but I'm not sure what it's called in NeoWidEx. That should give you a good bit of info about the health of the controller, and can help us figure out where to look next.